Kumho Tyre have once again been part of a grand adventure, joining the crew from 4WD 24/7 on a trip across the Australian outback to visit one of the most remote pubs in the world. Jock McDonald and his team from the world’s most popular 4WD Youtube channel 4WD 24/7 , recently completed a journey across thousands of kilometres on the Kumho Road Venture AT52s . Jock, along with fellow 4WD 24/7 member Jesse purchased two beaten up backpacker rigs and made the journey from Brisbane to Birdsville as part of their Kincrome Bush Mechanic Challenge. Tackling harsh desert terrain, flash flooding and on-the-fly repairs, Jock and Jesse take on one of the channel’s biggest ever challenges! Check out the full video below to see how the AT52s fare against the harsh and unforgiving Australian terrain.

Kumho Tyre Australia , through the partnership with NRL club Canterbury-Bankstown Bulldogs are helping to empower local teenagers through the newly introduced Game-Changers program. The Bulldogs Game-Changers has been developed as a unique and authentic educational program designed to equip high school students with essential life skills. The program is a community collaboration uniting schools, industry, law enforcement and the spirit of sport to empower students to confidently navigate real-life challenges. As part of the program, Kumho Tyre Australia supports students through a road safety topic that is one of seven core topics that include: mental health, physical health, financial literacy, safe social media use, career planning and leadership.

A leading German tyre industry website has judged Kumho Tyre’s brand new Ecsta PS72 Sport as amongst the three top tyres in a wide spread performance tyre comparison test in Europe. Die Reifentester , which is a major German tyre website, whose name translates to “The Tyre Testers” used identical Volkswagen Golf GTIs to judge critical performance, safety and handling of eight of Europe’s best selling 225/40 ZR18 size performance tyres. The tests were overseen by leading tyre tester and former tyre developer Dirk Vincken, along with experienced motoring journalist Joachim Fischer, with the team comparing the tyres at the ATP proving ground at Papenburg in Germany. The Kumho Ecsta PS72 Sport was one of only three tyres, and the only non-European tyre in the comparison to be badged as “very good”. The testers said the Kumho performed well across the board, earning it the “very good” overall rating. Four of the seven tyres in the comparison were European manufactured, while there were two from Korean makers and one from Japan. The Kumho Ecsta PS72 Sport shared the winners’ podium with two European tyres, as the Kumho impressed in all disciplines, with good to very good results, and despite being amongst the least expensive tyres in the test.

Kumho Tyre Australia has launched its most advanced and accomplished ultra-high performance tyre ever with the arrival of the new Kumho Ecsta Sport PS72 . The new Kumho Ecsta Sport PS72 is the result of collaboration between Kumho’s European Technical Centre (KETC) in Germany and Kumho R&D headquarters in Korea, and is part of Kumho’s recently announced Premium Selection Range .

Kumho Tyre has again been chosen by global automotive giant, Volkswagen Group to be the original equipment (OE) tyre supplier on two of its new models from two of its leading brands. The Kumho Ecsta PS71 has been chosen by Volkswagen Group as the OE fit tyre for both the new Volkswagen Tiguan and the Cupra Terramar compact sports SUVs. The new Volkswagen Tiguan and the Cupra Terramar are both based on Volkswagen Group's latest MQB Evo platform.

Kumho Tyres has announced a new Premium Selection Range, which has been carefully curated with a line of tyres that represent the pinnacle of Kumho’s craftsmanship in performance and premium tyres. The Premium Selection Range contains three different Kumho Premium tyres, catering for a wide selection of performance and premium machines, with the range including the Crugen HP71 , the Ecsta PS71 and the Ecsta PS72.

Kumho Tyres has announced a new sporting partnership with the Canterbury-Bankstown Bulldogs in the NRL, which will be used to drive an important road safety campaign for youth and students. Kumho has signed on as the official tyre partner and official partner for the NRL club’s men’s Head Coach for the 2025 and ’26 seasons. The Canterbury-Bankstown Bulldogs were rightly acknowledged as the most improved club in the 2024 NRL men’s competition under the stewardship of Head Coach Cameron Ciraldo, and expectations are high for the team in the upcoming 2025 season. The two-year agreement will not only see Kumho Tyre logos proudly adorned on the Head Coach’s game day attire and at both Accor Stadium , and Belmore Sports Ground , but will also engage with the Bulldogs’ community through its Game Changers Road Safety Program, with a focus on educating students on the importance of road safety.

Take your driving experience to the next level with Kumho Tyres, where innovation meets unmatched performance. Designed to meet the demands of modern drivers, Kumho’s range includes the sporty Ecsta PS71 , the all-season Ecsta PA51 , and the EV-specific Crugen HP71 EV . Each tyre is crafted to deliver superior precision, durability, and comfort, making every drive an unforgettable journey. Kumho Tyres are built with cutting-edge technologies that prioritize handling, safety, and longevity across various driving conditions. Whether you’re navigating wet roads or cruising in dry weather, these tyres offer exceptional stability and control.  Curious to know what makes them stand out? Visit the team at Bower's Suspension to discover the unique features of each model and find the perfect fit for your driving needs.

Global tyre manufacturer Kumho Tyre has announced that it has launched a new tyre digital twin system at its global headquarters in Seoul, marking a major step in the company’s efforts to digitalise its tyre development process. Shifting from traditional physical testing to virtual tyre development, Kumho says the new system enables the automatic design of multiple tyre versions using digital data and big data-based performance predictions. Kumho says its Digital Twin system shifts tyre development from traditional physical methods to a dynamic virtual environment and comes in response to the growing demand for digital transformation among automakers along with stricter environmental regulations. This allows design engineers to generate tyre designs, predict performance, optimise designs, and simulate vehicle performance - all within a digital framework. Using artificial intelligence (AI), the system selects the optimal design, and follows this up with a virtual evaluation based on vehicle dynamics analysis to verify tyre performance. “Tyres must meet strict standards for rolling resistance, braking, wear, comfort and noise reduction,” said the head of Kumho Tyre’s Virtual Product Development Centre Kim Keewoon. “Emphasising the need to optimise key design factors like compounds, tread patterns, structure and shape for more efficient testing and improvement of these elements,” he added. Kumho Tyre expects to shorten development timelines, improve performance and reduce costs with this system.